Advertising Program
Price Classifications
Billing Details
Media-Website, Email, Print
Advertising Rates
Ad Sizes & Discounts
HSB
ADVERTISING POLICY
In
February, 2002 the Home School Building began charging for
advertisements that appear in the three HSB Connections media.
The advertising program and rate chart is listed below.
A
number of area home educators may wonder why we would charge any
advertisement fees at all. First, there are legitimate expenses that
Home School Building incurs from making the information available.
The Home School Building is committed to operating as a fiscally
sound organization.
Second,
we do not charge "normal" facility rental fees to home school
groups, since this would deter many groups from using the building at
all. Thus, other forms of revenue must be found to help
underwrite the operation of the facility. While the Home School
Bookstore will ultimately provide 80% of our operational budget, it
does not now, nor will it ever meet "all" the needs.
Charging a minimal advertising fee is a reasonable way to assist the
Home School Building while still getting the desired information to
area home educators.
Third,
many of the businesses and non-profit organizations who publish
advertisements in our HSB Connections media are charging
a fee for home educators to participate in their program or to
purchase their goods and services. Their goal is income for
their organization and they benefit from home educators'
business. While HSB encourages entrepreneurship, we feel that
the conduit (in this case the HSB media) should be reimbursed for the
service we provide these businesses and organizations.
In
conclusion, everyone must realize that the goal of the HSB
Connections media will always be to provide a forum for home
school families to receive their information free of charge.
The only exception to this policy is the HSB Connections
monthly printed newsletter. The obvious printing and mailing
cost forces us to at least "suggest" a subscription
donation. Also realize that the tiered fee structure we are
using provides for more of the cost to be covered by those who
potentially will earn the most income from the advertisements. And
families who are simply looking for curriculum, or trying to locate
home school related goods or services are charged nothing at all. In
fact, almost half of the notices, those for free items, events,
activities and services, are published free of charge.
The
Home School Building commits itself to the following goals: (1)
Serve home based educators by providing a quality facility for
their use; (2) provide a networking hub through which home based
educators, and those who wish to contact them will be brought
together; (3) provide programming and services to meet the
education, instruction, and spiritual needs of home educated
students, parents, and families.
If
you have any questions or comments concerning this policy, please
feel free to contact the Home School Building Media Coordinator.
Home
School Building 5625 Burlingame Ave. SW Wyoming, MI 49509
616-532-9422
Connections@HomeSchoolBuilding.org
Updated
3/1/07
Home School Building Connections
Advertising
Program
Four
"price classifications" based on the type of advertiser.
Homeschool
Family Not seeking primary or supplemental income from
the proposed advertisement. "For sale" items under $1000. Items
over $1000 are charged in the Family Business category. (Homes
listed for sale "by owner" will be charged in the Family
Business category. Homes listed with a realtor will be charged in
the Commercial category.) All "free" events & general
home school information is posted at no charge in all media, (i.e.
field trips, "curriculum wanted".) NO FREE PET OR ANIMAL ADS
ACCEPTED.
Homeschool Organization Local
organizations that exist in order to provide services exclusively to
homeschool families. (i.e. homeschool support groups and homeschool
programs for academic tutoring, sports, music, drama, etc.) All
announcements of achievement or recognition of homeschool students
or homeschool organizations are encouraged and published for free. A
free "General Information" listing is given all local homeschool
organizations on the website year round.
Family Business / Non-Profit Organization A
part-time business venture operated to provide "supplemental"
household income through the proposed advertisement. (i.e. academic
tutors, piano and instrument instruction, Usborne Books, etc.) or a
non-profit organization (i.e. Master Arts Theatre, Cornerstone
Univ., KDL, Binder Park Zoo, etc.) All "Free"
events and classes will be published at no charge.
Commercial
Business A full-time business venture (home school or
otherwise) that provides primary income for a family or corporation
through generated profits from the proposed advertisement. (i.e.
Michigan Athletic Club, Crusader Martial Arts, Gymco Sports, Craig's
Cruisers, Kregel Publications, doctor/dentist, etc.). All "Help
Wanted" ads will be published at no charge.
Billing
Invoices
are sent via email, usually within 48 hours.
If
advertiser does not have email access, please include a street
address in the Comments box.
Ads
will be posted after payment is received or special payment
arrangements are made.
Payments
by check are preferred. Please, include the invoice number on memo
line of check.
Announcements of "Free" and
"Wanted" items or services will be published in all media at
no charge.
Updated
3/1/07
Three
Advertising Media
Total monthly audience is approximately 5000
families, primarily in west Michigan.
All advertisements
are published when payment is received.
Basic Adverting
Package, all three media, text only, 200 words maximum.
Extended Advertising Package, all three media, text only, 200-500 words maximum
Website
The official
website of the Home School Building linking west Michigan home
educators with the goods, services, & activities to maximize
their home school program.
This
website is being visited on average 7,000 times each month.
Advertising
options, prices are in addition to Basic Advertising Package
Sponsor
Banner, one of three, posted on all main pages for one calendar
month, pre-designed. Custom designed by for an additional charge by
arrangement.
Web page on website,
pre-designed. This is an online version of single page flyer or
brochure, Custom designed by for an additional charge by
arrangement.
E-mail
The email
communication tool of the Home School Building is published 3 times
each week. It is formatted from advertisements and announcements
posted to the website since the previous edition.
The
E-Mail version of Connections currently is sent to over 1,300 West
Michigan homes.
Advertising
option, price is in addition to Basic Advertising Package
Sponsor
Banner, one of three, on Monday editions for one calendar month,
pre-designed. Custom designed by for an additional charge by
arrangement.
Sponsor
Banner, one of three, on Thursday editions for one calendar month,
pre-designed. Custom designed by for an additional charge by
arrangement.
The Wednesday edition
is called the "HSB Classifieds." All of the classifieds
ads for Tutors, services, "for sale", "for rent", free
items and Wanted listings are published in this edition. The sponsor
banners of this edition are reserved for use by HSB.
Newsletter
The printed
version of Connections, this monthly publication has been in
production since October 2000. As of 2007, each issue is 28-32
pages.
As
of 2007, mailed to almost 800 home schooling households.
Advertising
options, prices are in addition to Basic Advertising Package
Full
Page ads, pre-designed. Custom designed by for an additional charge
by arrangement.
Half
page ads, pre-designed. Custom designed by for an additional charge
by arrangement.
Quarter
page ads, pre-designed. Custom designed by for an additional charge
by arrangement.
Eighth
Page Ads, pre-designed. Custom designed by for an additional charge
by arrangement.
Print
Deadline
Advertising
contract must be PAID by the 15th of the preceding
month.
Payment must be
received by the deadline for advertisements to be published unless
special payment arrangements are made with the Media Coordinator.
Revised
3/1/07
Advertising
Rates
|
Type
of Ad (All Prices are per month)
|
Commercial Business
|
Family
Business/ Non-Profit Organization
|
Home
School Organization
|
Home
School Family
|
|
Basic Advertising
Package All three media - (text only) 200
word maximum
|
$25
|
$15
|
$10
|
$5
|
|
Extended Advertising Package All three media - (text only) 200-500 word maximum
|
$50
|
$30
|
$20
|
$10
|
Additional Advertising Options (Prices are in
addition to Basic Advertising Package.)
|
|
WEBSITE
|
Sponsor
Banner
One of three Posted
on all main pages
|
$60
|
$40
|
$30
|
Not available
|
|
Web
Page
flyer or brochure file
|
$25
|
$10
|
$5
|
$3
|
|
EMAIL
|
Sponsor
Banner One of three, Mondays or Thursdays
|
$55
|
$35
|
$25
|
Not
available
|
|
NEWSLETTER
|
Full Page
|
$80
|
$56
|
$40
|
Not available
|
|
Half Page
|
$40
|
$28
|
$20
|
Not available
|
|
Quarter Page
|
$20
|
$14
|
$10
|
Not
available
|
|
Eighth Page
|
$10
|
$7
|
$5
|
Not
available
|
|
Ads
in Printed Newsletter
Ad copy for the printed newsletter must be received by the 15th
of the preceding month.
Ad sizes are measured at outside border of ad.
Eighth page ad, 3 5/8" w X 2 1/4" h (business card)
Quarter page ad, 3 5/8" w X 4 5/8" h
OR 1 7/8" X 9 3/8" h
Half page ad, 7 1/2 w X 4 5/8" h
OR 3 5/8" w X 9 3/8" h
OR 4 5/8 " w X 7 1/2" h
Full page ad, 7 1/2" w X 9 3/8" h
Pre-designed ads in .jpg, .gif or Pdf format.
Custom design by
arrangement. Additional
design fee: $10 for quarter page, $15 for half page, $20 for full
page
|
Banner
Sizes (email & web banners):
Banners are 250
x 75 pixels, either .gif or .jpg format.
.gif files can be static or animated.
25KB file size limit.
Custom design by
arrangement. Additional design fee: $15 for static banner,
$25 for animated banner.
Web
Page (online flyer or brochure):
Pre-designed in
.jpg, .gif or Pdf format
Or pre-designed in
MS Word or Publisher, single page design
Custom designed by arrangement. Additional
design fee: $20.
|
|
Billing
Invoices
sent via email, usually within 2-3 days.
If advertiser prefers
the invoice mailed, please include a street address in the
Comments box.
Ads will be published
after payment is received or special payment arrangements are
made.
Payments
by check are preferred. Please, include Invoice # on check.
Announcements of "Free"
and "Wanted" items, programs or services will be
published in all media at no charge.
|
Discounts
for Multiple Months
Discount for Contract paid in advance.
The discount is based on the months of the Basic Advertising
Package.
Additional advertising options may be select months of the Basic
Ad Package.
The entire ad contract is discounted at the rate of the Basic Ad
Package.
25% off - 1 full year (paid in advance)
20% off - 6-11
months (paid in advance)
15% off - 3-5 months (paid in advance
|
|