Advertising Program
Price Classifications
Billing Details
Media-Website, Email, Print
Advertising Rates
Discounts
HSB
ADVERTISING POLICY
In February, 2002, the Home School Building began charging nominally for advertisements that appear in the three HSB Connections media options. A number of area home educators may wonder why we would charge any advertising fees at all. As you view the advertising and rate chart listed below, please consider the following:
- There are a myriad of legitimate expenses the Home School Building incurs from making this information so readily available through the Connections media. Charging a minimal advertising fee is a reasonable way to assist the Home School Building while getting the desired information to area home educators.
Many of the businesses and nonprofit organizations who publish advertisements in our HSB Connections media are charging fees for home educators to participate in their programs or purchase their goods and services. The end result is revenue generated for their organization as they benefit from access to a wide base of home educators. While the HSB encourages entrepreneurship, we feel that the conduit (in this case-HSB media) should be reimbursed for the service we provide these businesses and organizations.
While revenue from bookstore sales and facility rentals help to offset our operating costs, they in no way cover all the expenses generated from a ministry of this size and magnitude of outreach. As a nonprofit organization, we rely heavily on donation monies and volunteer service to maintain this vital ministry. The Home School Building is committed to operating as a fiscally sound organization.
The Board of Directors, Staff and Volunteers of the Home School Building are committed to…
-Serving home based educators by providing a cost effective meeting place for their use…
-Providing a networking hub through which home based educators may be brought together…
-Facilitating programs /services to meet the educational/enrichment needs of home educating families…
-Offering exceptional, competitively priced products and outstanding service to all who enter our onsite Bookstore…
If you have any questions concerning this policy, please feel free to contact the HSB Media Coordinator:
Home
School Building (HSB, Inc.) 5625 Burlingame Ave. SW Wyoming, MI 49509
616/532-9422 x 107
Connections@HomeSchoolBuilding.org
Home School Building Connections
Advertising
Program
Four
"price classifications" based on the type of advertiser.
Homeschool
Family Individuals not seeking ongoing income from the proposed advertisement. Items priced under $1000 are charged $7 in the Homeschool Family category. Items priced over $1000 are charged $18 in the Part-time Business category. Items priced over $10,000 are charged $29 in the Full-time Business Category. All "free" events, “Wanted” ads & general home school information is posted at no charge in all media, (i.e. field trips, "curriculum wanted".) NO ADS FOR “FREE” PETS OR ANIMALS ACCEPTED.
Homeschool Organization Local organizations that exist in order to provide services exclusively to homeschool families. (i.e. homeschool support groups and homeschool programs for academic tutoring, sports, music, drama, etc.) All announcements of achievement or recognition of homeschool students or homeschool organizations are encouraged and published for free. AA free "General Information" listing is given all local homeschool organizations on the website year round.
Part-time Business / Non-Profit Organization A part-time business venture operated to provide "supplemental" household income through the proposed advertisement. (i.e. academic tutors, piano and instrument instruction, Usborne Books, etc.) or a non-profit organization (i.e. Master Arts Theatre, Cornerstone Univ., KDL, Binder Park Zoo, etc.) All "Free" events and classes will be published at no charge at the discretion of the editor and as space is available.
Full-time Business A full-time business venture (home school or otherwise) that provides primary income for a family or corporation through generated profits from the proposed advertisement. (i.e. Michigan Athletic Club, Crusader Martial Arts, Horizon Complex, Tarry Hall Roller Rink, doctor/dentist, etc.).All "Help Wanted" ads will be published at no charge at the discretion of the editor and as space is available.
Billing
Invoices are sent via email, in one to two business days.
If
advertiser does not have email access, please include a street
address in the Comments box.
Ads will be published after payment is received.
Payments by check are preferred. Please, include the invoice number on memo line of check.
The payment DEADLINE to be included in the print newsletter is the 15th of the preceding month
Announcements of "Free" and
"Wanted" items or services will be published in all media at
no charge at the discretion of the editor and as space is available.
Three Advertising Media – Web, Email and Print
Text Ad in All Three Media
Total monthly audience is approximately 5000 homeschooling families, primarily in west Michigan.
All advertisements
are published after payment is received.
Basic Text Ad, all three media (web, email, print), text only, 200 words maximum.
Extended Text Ad, all three media (web, email, print), text only, 200-500 words maximum
Website
The official
website of the Home School Building linking west Michigan home
educators with the goods, services, & activities to maximize
their home school program.
This
website is being visited on average 7,000 times each month.
Advertising option, SPONSOR BANNER
Prices are in addition to Basic Advertising Package
One of three, posted on the home page and 3 main pages for one calendar month, pre-designed.
3 Slots Available, in 3 Groups of main pages
Group A: Home School Building, Classes, Extra-curricular,
Group B: Classified Ads, Calendar, Parent’s Support,
Group C: High School @ Home, Support Groups, Home School Links (What's new)
Banners are pre-designed, 250 x 75 pixels, either .gif or .jpg format. 25KB maximum file size.
Banners custom designed by arrangement. Additional design fee: $15 per banner.
E-mail Newsletter
The email communication tool of the Home School Building is published 4 times each week. It is formatted from advertisements and announcements posted to the website since the previous edition.
The
E-Mail version of Connections currently is sent to over 1,600 West
Michigan homes.
Advertising option, SPONSOR BANNER
Price is in addition to Basic Text Ad
Sponsor Banner, one of three, once per week, either on Monday, Tuesday, Wednesday or Thursday editions, for one calendar month.
Banners are pre-designed, 250 x 75 pixels, either .gif or .jpg format. 25KB maximum file size.
Custom designed by arrangement. Additional design fee: $15 for banner.
Print Newsletter
The printed
version of Connections, this monthly publication has been in
production since October 2000. As of 2009, each issue has approximately 36 pages.
As of 2009, each issue is mailed to approximately 200 home schooling households.
Advertising options, BORDERED ADS
Prices are in addition to Basic Text Ad.
Pre-designed ads in .jpg, .gif or Pdf format.
Ad sizes are measured at outside border of design.
FULL PAGE ads, 7 1/2" w X 9 3/8" h
HALF PAGE ads, 7 1/2 w X 4 5/8" h OR 3 5/8" w X 9 3/8" h OR 4 5/8 " w X 7 1/2" h
QUARTER PAGE ads, 3 5/8" w X 4 5/8" h OR 1 7/8" X 9 3/8" h
EIGHTH PAGE Ads, 3 5/8" w X 2 1/4" h (business card)
Custom design by arrangement. Additional design fee: $10 for eighth or quarter page, $15 for half page, $20 for full page
Print
Deadline
Discounts for Multiple Months
Discount for Contract paid in advance.
The discount is based on the months of the Basic Text Ad.
Additional advertising options may be select months of the Basic Text Ad.
The entire ad contract is discounted at the rate of the Basic Text Ad.
25% off - 1 full year (paid in advance)
20% off - 6-11 months (paid in advance)
15% off - 3-5 months (paid in advance)
Special Pricing Discounts are given on the initial advertising package. Discounts will not be backdated or given after the fact.
Advertising
Rates
|
Type
of Ad (All Prices are per month)
|
Full-time Business
|
Part-time
Business/ Non-Profit Organization
|
Home
School Organization
|
Home
School Family
|
|
Basic Text Ad All three media – web, email, print (text only, 200 word maximum)
|
$29
|
$18
|
$12
|
$7
|
|
Extended Text Ad All three media – web, email, print (text only, 200-500 words)
|
$58
|
$36
|
$24
|
$12
|
Additional Advertising Options (Prices are in addition to Basic Text Ad)
|
|
WEBSITE
|
Sponsor
Banner
One of three For one calendar month Posted on the homepage and 3 main pages.
|
$60
|
$40
|
$30
|
Not available
|
|
EMAIL
|
Sponsor
Banner One of three, One day per week for one calendar month
|
$55
|
$35
|
$25
|
Not
available
|
|
NEWSLETTER
|
Full Page
|
$80
|
$56
|
$40
|
Not available
|
|
Half Page
|
$40
|
$28
|
$20
|
Not available
|
|
Quarter Page
|
$20
|
$14
|
$10
|
Not
available
|
|
Eighth Page
| Payment must be
received by the deadline for advertisements to be published.
$10
|
$7
|
$5
|
Not
available
|
|